Meet James Royer, an award-winning digital, social media and integrated marketing executive at the intersection of brand building, engaging consumers and revenue generation. With a robust toolkit encompassing omni-channel, digital, content strategy, and social media, James is proficient at converting content into commerce and driving brand reputation through a full-funnel marketing approach that touches each step of the customer journey.
With an impressive track record spanning sports digital, restaurant, consumer packaged goods, and major brands like Jeep, Hilton Hotels, Coca-Cola, and The Home Depot, James excels at connecting brands to audiences through digital channels.
Experience award-winning marketing campaigns and best-in-class digital experiences crafted by this accomplished leader who has spearheaded transformations for renowned sports teams like the Detroit Lions, Kansas City Chiefs, and Tampa Bay Lightning.
Due to his success and his ability to breakdown the complexities of social media as it relates to business objectives, James has been asked to share insights and his thought leadership on industry podcasts and major conferences like Social Media Marketing World, and multiple events across the country for the Digital Summit Series.
A native of Jackson, Michigan, James attended Northern Michigan University and received his Bachelor's degree in Public Relations. He had dual minors in Marketing and Biology.
James received his Masters's Degree in Sports Administration and Facility Management from Ohio University.
James resides in the Cleveland, Ohio suburb of Avon with his wife and three sons, aged 15, 9 and 7.
No surprise that James enjoys both playing and coaching sports teams with his boys as well as hiking trips with his wife, and visiting great small beach towns along the Great Lakes.
Here are some of his photos from his travels.