Championing Soclal Media For Clients
Putting social media Strategy into Practice
At the agency level, I led the Social Media practice for multiple agencies to implement efficient processes and methodologies to deliver results and bring multiple disciplines together.
As a champion of both organic and paid social media, I led the charge of building the service area by informing the organization on best social media practices. This involved developing editorial content calendars, aligning tactics to support business objectives, performing channel audits, crafting strategy briefs and recommending post optimization based on metrics and analytics.
To ensure transparency and informed decision-making, I presented detailed reports, analytics, and visualizations outlining social media trends and data to leadership and executive-level clients.
During my tenure as a Social Media Freelance Marketer, I served as a global strategist for direct-to-consumer, B2B and consumer brands.
Through strategic social media, email, and display advertising campaigns, I successfully boosted product sales and increased brand recognition. By developing and implementing digital strategies, I drove inbound traffic, expanded audience acquisition, and achieved notable growth in eCommerce revenue for major brands.
Notably, I spearheaded an award-winning social media campaign for a CPG client, resulting in a remarkable 21.3% increase in impressions, a 79.1% growth in reach per post, and an impressive 253% growth in video views per video.
Additionally, I executed a comprehensive social media strategy for a Downtown Cleveland festival, generating over 10 million social impressions, a staggering 2,700% increase in Instagram video views, and substantial growth of 28% in impressions and 29% in reach.
