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Capital Tacos
Starting in a 1,000-square-foot Land O'Lakes, Florida restaurant and lacking a sign to direct customers in 2013, Capital Tacos beat the odds to become an award-winning, and guest-favorite Tex-Mex restaurant chain through Tampa Bay.
Upon joining the brand in 2022, the emerging chain known for its quirky and fun voice along with an innovative flair to menu creations, was primed to expand to new areas within Florida, Georgia, North Carolina and Colorado.
By developing and honing a differentiated brand identity and social voice was a key ingredient to helping introduce the chain's signature Tex-Mex that features over 120 combinations into new markets to support these openings through a proven content strategy, paid social media advertising and influencer management.
The results:
- 36.1% growth in Instagram followers in 9 months
- Successfully launching TikTok and YouTube Shorts channel
- Increased site traffic from social media by 82%
- Grew video views per video by 139%.
