Professional Writing Samples
Industry insights, perspectivces and thought leadership
Review the following to see blog entries written by James that address industry updates, social media insights and perspectives.
Blog Entries
TO WRITE EFFECTIVE SOCIAL MEDIA COPY
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
In a world where 20% of Americans turn to TikTok for health advice before consulting a doctor, the significance of a social media strategy is clear. The way to stand out and capture attention? Crafting memorable, brand-centric social media copy.
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
One often-overlooked aspect of any business’s successful social media strategy is harnessing the power of employee advocacy — where your staff engages and shares content through their personal channels.
The DIFFERENCE BETWEEN ORGANIC AND PAID SOCIAL MEDIA ADVERTISING
GUIDE TO INCORPORATING EMPLOYEE ADVOCACY INTO YOUR SOCIAL MEDIA STRATEGY
The DIFFERENCE BETWEEN ORGANIC AND PAID SOCIAL MEDIA ADVERTISING
Social media’s influence on purchase decisions is growing. But what generates the best results between organic social media marketing and paid social media ads? We examine both and the different impacts on customer behavior.
7 SIMILARITIES BETWEEN MEDIA TRAINING AND CHAMPIONSHIP FOOTBALL
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
The DIFFERENCE BETWEEN ORGANIC AND PAID SOCIAL MEDIA ADVERTISING
On Super Bowl Sunday, fans expect NFL players and coaches to be ready on the gridiron and ready to handle interviews confidently without creating controversies. Can the same be said of your executives and spokespeople?
Waht YOU NEED TO KNOW ABOUT THE TWITTER TO X REBRAND
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Elon Musk created a groundswell of speculation and debate when he announced via a Tweet … er … an “X” that the platform was taking a single letter name. We dive into what the change means and how it will impact social media strategy.
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Marketers invest in influencer strategies and paid social media advertising to counter this challenge and attempt to optimize their social media return on investment (ROI). One area they neglect to look at is engaging their employees.
5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs
5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs
5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs
Student-athletes at NCAA Colleges and Universities are now able to profit from name, image, and likeness (NIL) opportunities a decision that alters the amateur sports landscape. This change will not only alter the amateur sports landscape, it will transform how marketing strategists leverage college athletes and their memorable performances or personalities for social media influencer programs.