Setting the Standard In the NFL & Pro Sports

From 2015 to 2018, the Kansas City Chiefs produced the measures that matter: engagement that generates fan interaction and sharing, creative storytelling through video and graphics and monetization to support business objectives such as ticket sales, sponsorship and television ratings. 

This translated to an increase of over 1.75 million new followers on Facebook, Instagram, Snapchat and Twitter. 

The Chiefs won on social media by leading the NFL and professional sports in multiple engagement measures across social platforms and delivering business results through innovative programs and creative executions.

Here are a few highlights: 

• Ranked No. 1 in Facebook engagement among all NFL clubs and Top 5 in all professional sports two times. Ranked second the other two years. 
• Also ranked in the Top 5 in multiple performance KPIs on numerous platforms (Facebook, Twitter, Instagram, YouTube, and Snapchat). 
• Developed a paid social ticket sales marketing campaign for lead generation that resulted in $730,000 in attributed revenue in 2017 with a Return on Ad Spend (ROAS) of 1400%.  
• Optimized the Chiefs' digital properties to increase direct eCommerce ticket sales by $1.17 million over two years, (+156%).
• Led content development and distribution strategy to exceed 100 million page views in a single year. This was up from 71.4M in 2016 and 38.4M in 2015. 

Arrowhead Stadium, the home of the Kansas City Chiefs, is known as the World's Loudest Stadium as recognized by the Guinness Book of World Records.

The Chiefs' Facebook page also transcended sports and was named by Jonah Berger, who wrote the book Contagious, as one of the top brands on Facebook among some top brands like BMW, Humans of New York and Starbucks.